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SYNOPSIS Purchasing new instrumentation is a cornerstone of practice growth. Research well and evaluate usage before making a costly acquisition. ACTION POINTS PLAN & RESEARCH. Determine what new information the instrument will give you, and whether you need the most advanced model. PURCHASE WITH GROWTH IN MIND. Buy instrumentation to
SYNOPSIS Help patients find your practice first when they search online. Hiring an SEO expert and following a good marketing plan can keep your exam chair filled. ACTION POINTS START AT THE TOP. As soon as you open your practice, enlist help to ensure your practice is at the top
Six months ago, I acquired an existing practice. Here are three essential business management challenges I’ve faced in that short period of time–along with the lessons I’ve learned. New practice owners confront business needs they never had before. I should know because I opened my first practice this year in February, and
As a small business owner who recently opened her own practice, the insights of other local small business people is valuable to me. Fortunately, I made important contacts through Business Networking International (BNI), an organization for business people with local chapters throughout the world. Practicing in a city like Lima,
Contact lenses are loved by the many patients who are freed from wearing glasses, and given superb acuity in their contacts. That love affair with contact lenses, however, will run dry (often literally) if the lenses are not comfortable, or worse yet, if the contacts do harm to the wearer’s
SYNOPSIS Billboard advertising can quickly turn your practice into a highly recognizable brand in your community. ACTION POINTS CHOOSE STRONG MESSAGE & GRAPHICS. Introduce yourself, your practice name, logo and special services. PICK LOCATION. A town center or heavily trafficked business center can create chatter about your practice. TRACK RESULTS.